Sunday, January 15, 2012

Footprints In the CyberSnow

        Watching the changing face of professional electronic discourse is a little like following footprints through a popular snow-covered woods. The trails are sometimes single file, sometimes a wide swath. Individual lines of footprints join and veer off the main trails, seemingly at random, without a clear sense of consensus and direction. You might join the common trail for a sense of belonging, or if its direction coincides with your own. But you will veer off in a new direction if both wane.
       That was me this past week, when I resigned as the lead moderator for the international discussion list EDTECH. EDTECH began 22 years ago as a project of Michigan State University doctoral student Vickie Banks Gaynor. I joined it as a member in 1997, becoming a moderator three years later. For more than a decade, my and the EDTECH members’ footprints had a common direction, and I reveled in it.
        The new, hot discussion platform in the 80’s was an email-based distributed discussion system called LISTSERV. (Nope, I’m not shouting – its name, and the name of the EDTECH discussion list itself, were traditionally typed in all caps.) At that time, LISTSERV was freeware (it's now commercial), and was often integrated with the groupware program BitNet. Discussion postings were delivered to members through email by LISTSERV, and also in threaded form on BitNet in what looked very much like an Internet bulletin board or forum. A few years after its inception, EDTECH was absorbed by Michigan State’s humanities discussion system, H-Net, an affiliation it retains to this day. The original BitNet feed still exists, though most such feeds were purchased by Google and added to Google Groups quite a while ago.
        EDTECH was by no means my first LISTSERV. Nearly ten years before joining EDTECH I’d discovered a discussion hosted by graduate students at Indiana University called “The Dead Teacher’s Society.” Unlike EDTECH, it was an un-moderated list. Between LISTSERV, Bitnet, and UseNet, there were thousands of un-moderated discussion feeds. At that time, the idea that postings could be delivered instantly in multiple directions to thousands of participants instantly was pretty revolutionary…and scary.
Flame War: ...a series of flame posts or messages in a thread that are considered derogatory in nature or are completely off-topic. Often these flames are posted for the sole purpose of offending or upsetting other users. The flame becomes a flame war when other users respond to the thread with their own flame message. (http://www.webopedia.com/)
       Such unmonitored (and largely “off the social mainstream grid”) platforms produced lots of off-center feeds, such as sexual fetishes and political extremes. Even for serious mainstream topics, un-moderated lists followed a cycle of initiation, enthusiastic growth, mature discussion, deterioration through “flame wars”/spamming/off-topic contributions, and eventual decline and extinction as the original and more serious participants grew disillusioned and abandoned the list. The trail would go from thousands of footprints, to a very few, stomping through the drifts, before evaporating altogether. The Dead Teacher’s Society was still relatively active when I joined it (and I was completely enamored with the concept), but it quickly became a megaphone for a few self-promoting individualists and an occasional flame war.
        In contrast, EDTECH was moderated – postings were screened and distributed only by the list’s moderators. This had one disadvantage: every post had to be touched by a list moderator before it was distributed through email or appeared in the BitNet feed (which slowed things down); and one advantage: the quality of the postings was consistently high, very professionally focused, and often quite scholarly. Missing were the “me too” and off-topic fluff of ordinary social interaction, the flame wars, bad language, self-promotion and commercial advertising. That’s why it enjoyed such a long and glorious history, with hundreds of postings daily in its heyday.
        BitNet and LISTSERV were powerful stuff. BitNet subjects were “feeds,” being fed directly by participants, and through the email contributions of the LISTSERV. Since it was threaded, you could search/display by subject thread, or by author, or do open text searches. Its tools would be quite familiar to anyone using Twitter today, with the possible exception of the lack of Twitter’s point-and-click ease of use. LISTSERV/list archives/Google Group feeds remain a very powerful technology. That’s not why I left EDTECH. Like everything else in life, I left it because nearly everybody else had as well. A year or two ago, the trail I was following there had dropped to a very few footprints. EDTECH’s volume has fallen from hundreds of postings a day to hundreds of postings a month (or less).
        Social networking platforms like Facebook and Twitter are certainly GUI-er, but their main advantage these days isn’t “how,” but “who.” Almost anyone of consequence is Tweeting. The online discussions of 20 years ago are now Twitter feeds and hash-tag threads. But even more importantly, since mainstream society has embraced it, the wretched excesses of BitNet and UseNet are largely missing, or at least hidden, for the average user of Twitter and Facebook. The early discussion platforms like BitNet were dominated by libertarian, geeky college students. It’s really quite remarkable what can happen when those students’ parents suddenly show up and start participating. My Facebook news feed has gone from a minefield of “F-bombs,” to PG, in a little over a year.
        I must say – at the risk of sounding like one of the die-hard EDTECH participants – I’m not really excited about the switch. LISTSERV had no restriction on posting length. It also enjoyed a more traditional “question and answer” back-and-forth pattern of participation, which in Twitter has been replaced by short declamatory sentences with a self-promotion feel. Because of this, I had arrogantly predicted that Twitter would be gone in two years; that was over three years ago. I obviously did not anticipate the masses of people and activity – social and professional alike – that would flock to this new platform. But they did. And if one is to be in the conversation, it behooves one to join it, or at least feed it.
        But whether by un-moderated excesses or simple popularity, all things tend to cycle. Twitter will, itself, become yesterday’s news and disappear, just as BitNet and UseNet have. (Interestingly, the KERA list of the University of Kentucky – KYDTC and others – are keeping LISTSERV alive in Kentucky, at least for now.) So my prediction above is probably not wrong, it’s just off in its timing. No platform is forever. But, for me, it is time for me to move on, and join the currently better-used path. I’ll miss EDTECH, but being as most of the better players in it are gone, I won’t miss it that much. We’ll see if the structural limitations of Twitter can still support the sort of professional discourse which is my habit and passion. After all, online professional discussion isn’t about platforms, it’s about ideas and knowledge construction, the one thing that SHOULD transcend the changeover in platform popularity.

        Goodbye, EDTECH. It’s time to try another trail of footprints.

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